Inbound Marketing is
What Is Inbound Marketing?
Inbound Marketing is the process of attracting the attention of prospects, via content creation, before they are even ready to buy; it provides information, an improved customer experience and builds trust by offering potential customers information they value via company sponsored newsletters, blogs and entries on social media platforms.
It’s one of the best and most cost-effective ways to convert strangers into customers
Watch the explainer video courtesy of Yum Yum Videos
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.”
– Guy Kawasaki
The Concept of Consumption in Inbound Marketing
As the consumption pattern is increasing in rapidity, overwhelming consumers are learning how to isolate themselves from all the advertising noise, tuning out traditional marketing methods and selecting the right moments and places to connect with brands. Consumption in this era has become selective. For this reason, standing out from the contemporary advertising Pangea and building brand loyalty has become more challenging and getting in touch with consumers in a relevant way is essential. The analysis of how consumers use media is crucial in relation to inbound marketing. Users are surfing Internet via multiple devices more than ever preferring mobile ones to the traditional computer or laptop. In addition the increasingly fast daily routine requires from the part of consumers to surf on internet while doing a number of other things. This leads to shorter attention spans, more stimulus, more interactions, and in turns more content competition for businesses. Not only work or school-related pieces of information are sought online but consumers become internet surfers also, or even mainly, for entertainment purposes. This leads to the trend of offering useful and amusing information on companies’ websites or social media accounts.
Building Your First Inbound Campaign
From Our Blog
A few days ago, I downloaded an eBook from one of the big marketing automation platforms. The eBook was a brief compilation of successful B2B marketing campaigns. About 24 hours later, I got a call from a marketer with the company. I didn’t pick up but she was nice...read more
Traditional Marketing isn’t dead if you don’t believe me ask Pepsi. In 2014, following the hype of Social Marketing, Pepsi moved their entire ad spend from television to social media. They quickly dropped to third place in market share and lost a lot of money.read more