Buyer Persona Development

Let's Talk Buyer Personas

Hubspot defines a buyer persona as a semi-fictional representation of your ideal customer.

Buyer personas development and management are crucial for successful growth marketing. To market right, you have to market to the right people, to market to the right people, you have to know them.To develop buyer personas is an important step in setting up and utilizing your marketing automation platform(s). But to do this right, you can’t just assume you know exactly who your ideal customers are, you need to do market research, ask valid questions, test your results and continue to improve your profiles until you have your ideal customers.