The Death of Inbound Marketing
A few days ago, I downloaded an eBook from one of the big marketing automation platforms. The eBook was a brief compilation of successful B2B marketing campaigns. About 24 hours later, I got a call from a marketer with the company. I didn’t pick up but she was...read more
Traditional Marketing isn’t dead if you don’t believe me ask Pepsi. In 2014, following the hype of Social Marketing, Pepsi moved their entire ad spend from television to social media. They quickly dropped to third place in market share and lost a lot of money.read more
SEO ranking is like the credit score for businesses online. While you don’t get an actual score, your priority is to be on the first 2 search engine result pages (SERP) for keyword(s) relevant to your brand…read more
A few days ago, my latest issue of Wired Magazine arrived (yes, I still subscribe to print magazine). While scanning through the magazine like I always do, I saw an ad that caught my attention.read more
When most people talk Lead Generation, they never start from the real beginning. They tend to assume you already have an email list and several committed blog subscribers…read more
Regardless of your business type or size, Marketing Automation is no longer optional. In this era of attention deficiency, it is very important to be relevant to customers or prospects in the short window of opportunity that they give us.read more
These days many automation platforms like Hubspot provide its users with very comprehensive reports. Hubspot recently added a web analytics dashboard to its platform where users can see metrics previously available only via Google Analytics…read more
Recently I was having a conversation with a friend and fellow digital marketer when he smugly referred me to the social media stats for the company he works with. He expected me to hail him digital marketing king for having posts that reached thousands of people on...read more
This isn’t a review for the Amazon show Bosch. I haven’t even seen the show.
When Bosch Season 1 was first released almost three years ago, about the same time I started using Amazon Prime, it didn’t really catch my interest.
Automation – any serious organization in this age uses some sort of automation, it’s convenient and mostly reliable, but what happens when automation actually leads to your failure?read more