These days many automation platforms like Hubspot provide its users with very comprehensive reports. Hubspot recently added a web analytics dashboard to its platform where users can see metrics previously available only via Google Analytics. Unfortunately, the Analytics, Marketing, Sales and Social dashboards and reports provided by Hubspot are not enough to implement a full proof intuitive inbound strategy. Here are four ways you can enhance your inbound strategy to be more intuitive.
- Tracking Users by time of day
This KPI is highly relevant if you want to know the best time to engage with your prospects. With Google Analytics, you can easily tell what hours in the day your site is getting the most visits. With this, you can publish blog articles at the right time, engage via social media plus you don’t have to base your email campaign schedule on hypothesis created by others, instead, you can use email to engage more during these hours and track your performance.
- Integrating a live chat platform
There are several live chat platforms out there that help businesses engage with their prospects in real time. If your website doesn’t have one of these already, you could be losing prospects daily. If you have one of these, be sure to have it active during your busiest hours in the day.
- Use a platform to capture all your data in one place
If you currently use Hubspot or any of the more popular marketing automation platforms, you probably have access to reports and dashboards where you are able to access your marketing/sales KPIs. However, to be more intuitive with data, you probably want to be able to access your Google Analytics reports as well, among others. With an all in one dashboard like databox, you can have all your important KPIs in one dashboard.
- Create Workflows that keep users engaged
Lead nurturing is an important part of inbound marketing. As an intuitive Inbound Marketer, you can’t use a one size fits all strategy. You must know how to segment your prospects and leads, how to send the right message or trigger the right action at the right time. Your ability to create and use Workflows (automations) is what makes or breaks your inbound strategy.